Nike Expressions

With the goal of establishing Nike as the ultimate authority on style, Day One Agency was entrusted with creating a campaign that emphasized the idea that personal style is more than just appearance—it’s a way to express who we are and what drives us. By collaborating with influential voices in the fashion world, our strategy focused on fostering genuine, lighthearted conversations about creative expression and Nike products with trusted style experts.

These stories were brought to life through five original content series. The content was distributed across multiple platforms, including Nike’s social channels, Nike.com, the Nike app, paid advertisements, and email.