Day One Agency was asked to capture a Corteiz x Nike surprise pop-up event in NYC, a project that celebrated the intersection of streetwear culture and exclusivity. The event was a high-energy showcase of the collaboration's unique appeal, and the goal was to capture its essence through compelling storytelling. From documenting the anticipation leading up to the location reveal to capturing the raw excitement of fans discovering limited-edition pieces, the content utilized dynamic visuals, on the ground footage, and authentic interviews to create content that resonated with Nike and Corteiz's audiences.